Effective Date: June 4, 2025

Welcome to Satellite Direct t/a Renderit Limited  (“we,” “us,” or “our”). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website https://satellitedirect.ie/, place an order, or use our contact form on Our Contact page.

By using our services, you acknowledge that you have read and understood this Privacy Policy.

1. Data Controller

The data controller responsible for your personal data is:

Satellite Direct

e-mail to contact: shop@satellitedirect.ie

 

2. Personal Data We Collect

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

• Identity Data: Includes first name, last name.
• Contact Data: Includes billing address, shipping address, email address, and telephone numbers.
• Financial Data: Includes payment card details (processed by our payment gateway, we do not store full card details).
• Transaction Data: Includes details about products and services you have purchased from us.
• Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Usage Data: Includes information about how you use our website, products, and services, collected through Google Analytics.
• Marketing and Communications Data: Includes your preferences in receiving marketing from us and your communication preferences.

3. How We Collect Your Personal Data

We collect data from and about you through various methods, including:

• Direct interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
  
  • Place an order on our shop.
  • Fill out our contact form.
  • Subscribe to our newsletter (if applicable).
  • Enter a competition or promotion.
  • Give us feedback.
• Automated technologies or interactions: As you interact with our website, we may automatically collect Technical Data and Usage Data about your equipment, Browse actions, and patterns. We collect this personal data by using cookies and other similar technologies (see Section 6 on Cookies for more details).
• Third parties or publicly available sources: We may receive personal data about you from various third parties, including:
  
  • Technical Data from analytics providers such as Google Analytics (based outside the EU).
  • Contact, Financial, and Transaction Data from providers of technical, payment, and delivery services.

4. How We Use Your Personal Data (Purposes and Legal Basis)

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• To process and fulfill your orders:
  
  • Purpose: To process your purchase, deliver products, and manage payments, fees, and charges.
  • Legal Basis: Performance of a contract with you.
• To respond to your inquiries via the contact form:
  
  • Purpose: To communicate with you and address your questions or requests.
  • Legal Basis: Our legitimate interests (to respond to customer queries and provide good service) or, if the query relates to an existing order, performance of a contract.
• For website analytics and improvement:
  
  • Purpose: To analyze how users interact with our website, improve its functionality, and understand user preferences.
  • Legal Basis: Our legitimate interests (to study how customers use our products/services, to develop them, and to grow our business). We specifically use Google Analytics for this purpose.
• To manage our relationship with you:
  
  • Purpose: To notify you about changes to our terms or privacy policy, or ask you to leave a review or take a survey.
  • Legal Basis: Performance of a contract with you or necessary to comply with a legal obligation or our legitimate interests (to keep our records updated and to study how customers use our products/services).
• To administer and protect our business and this website:
  
  • Purpose: Including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data.
  • Legal Basis: Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud, and in the context of a business reorganisation or group restructuring exercise) or necessary to comply with a legal obligation.

5. Disclosure of Your Personal Data

We may share your personal data with the following categories of third parties for the purposes set out in Section 4:

• Service Providers: Who provide IT and system administration services, payment processing services (e.g., [mention your payment gateway, e.g., PayPal, Stripe]), and delivery services.
• Analytics Providers: Such as Google Analytics, which helps us understand website usage.
• Professional Advisers: Including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
• Governmental and Regulatory Bodies: Who require reporting of processing activities in certain circumstances.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

• What are cookies? Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site.
• How we use cookies: We use cookies for:
  
  • Strictly Necessary Cookies: Essential for the operation of our website (e.g., enabling you to add items to your shopping cart and complete your purchase).
  • Analytical/Performance Cookies: These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. We use Google Analytics for this purpose.
• Your choices regarding cookies: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

7. Google Analytics

We use Google Analytics to collect information about your use of our website. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics only to improve this site and our services. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognising you on return visits to this site by disabling cookies on your browser (see Section 6).

8. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

9. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

For example:

• We generally keep personal data related to your orders for [specify a period, e.g., 6 years] for tax and accounting purposes.
• Data collected via our contact form is typically retained for [specify a period, e.g., 12 months] after the inquiry has been resolved, unless further communication is initiated.
• Google Analytics data retention is set to [specify your GA retention setting, e.g., 14 months] for user and event-level data.

10. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

• Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
• Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
• Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us to continue to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully, or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
• Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
• Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
• Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
• Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact us at [Your Email Address].

11. Lodging a Complaint

You have the right to make a complaint at any time to the supervisory authority for data protection issues in your country of residence. In Ireland, the supervisory authority is the Data Protection Commission (DPC). You can find their contact details and more information on their website: https://www.dataprotection.ie/

We would, however, appreciate the chance to deal with your concerns before you approach the DPC, so please contact us in the first instance.

12. Changes to This Privacy Policy

We keep our Privacy Policy under regular review. This version was last updated on the date stated at the beginning of this policy.

13. Modifications

We reserve the right to make changes to this Privacy policy at any time to reflect changes in the law, our data collection and use practices, the features of our services, or advances in technology. Please check this page periodically for changes.